Workfront’s significant experience in orchestrating marketing workflows positions it favorably in the current environment to drive marketing agility and execute seamless integration with third-party apps. Workfront’s platform is well suited for the current realities of the workplace where marketing teams are distributed, and the need for effective collaboration is more than ever before. “The combination of Adobe and Workfront will further accelerate Adobe’s leadership in customer experience management, providing a pioneering solution that spans the entire lifecycle of digital experiences, from ideation to activation.” “Adobe is the undisputed leader in content creation, management, delivery, and measurement and a trusted partner to digital leaders around the globe,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. Adobe expects the acquisition to help bring efficiency, collaboration, and productivity gains to marketing teams struggling with siloed work management solutions.Īlso read: 5 Reasons To Ditch Email for Project Collaboration
In a recent press release issued by the company Opens a new window, Adobe has emphasized the strategic importance of Workfront for its Experience Cloud. With over 3,000 customers and a million global users, Workfront has emerged as a solution of choice for marketers looking to streamline campaign management and execute complex workflows across teams. Adobe snaps up Workfront for $1.5 billion to bolster its Experience Cloud offeringsĪdobe announced yesterday that it is acquiring the workflow management platform, Workfront, for a cool $1.5 billion.
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